Category Archives: Creativity

5 Myths of Customer Needs

Customer needs can and should guide innovation. So where does the problem lie? The answer is both simple and profound: It is the failure to understand exactly what a customer need is. Five myths that have a particularly pernicious effect. … Continue reading

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Jobs-To-Be-Done Theory

All you should find out is what the customers’ ultimate output goal is: WHAT they want the product or service to do for them (Needs), not HOW it should do it (Solution). People do not want a software, they want … Continue reading

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When IT Isn’t Strategic, Companies Fail

What happens when CEOs don’t understand the power and competitive value of information technology? In some cases, their companies go out of business or become marginalized. People Express, one of the first low-cost airlines, PE’s founder and CEO had not … Continue reading

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Progression

Progression ignorance is the biggest psychological obstacle to accomplishment. Invest a non-trivial amount into researching the progression for success. Why? The point of research is to keep you motivated during the progression. If you’ve done a non-trivial amount of research … Continue reading

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How to Invent the Next Big Thing ?

You will not reinvent the wheel, but instead reapplied the current concepts into a new, revolutionary product. The next big thing will be created by innovating the “adjacent technology.” The next big thing isn’t going to take years of research and … Continue reading

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No Failure, No Innovation

An inventor’s path is chorused with groans, riddled with fist-banging and punctuated by head scratches. Stumbling upon the next great invention in an “ah-ha!” moment is a myth. It is only by learning from mistakes that progress is made. It’s … Continue reading

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Progress, Not Perfection

Everyday tasks and goals are actually baby steps on the way to achievement of the highest standards and accomplishments. Here are six progress-oriented strategies that can help free you from excessive self-criticism and increase you and your team’s creativity, satisfaction … Continue reading

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Idea vs Feature

Start by considering the simple question, “what pain does this alleviate?” and then writing down the answer. That’s the goal of the application. Next, you need to explicitly define what your application does to solve the problem — not in … Continue reading

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“DIY” Do It Yourself

In a word (or acronym to be more precise) DIY (Do It Yourself). Of course DIY isn’t just a creative acronym for those that like, literally, do things themselves. DIY is a way of life – it means you look … Continue reading

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