killing projects, even moderately successful projects, in order to focus on even more important projects.
The first step in a growth policy is not to decide where and how to grow. It is to decide what to abandon. In order to grow, a business must have a systematic policy to get rid of the outgrown, the obsolete, the unproductive.
Don’t tell me what you’re doing, tell me what you’ve stopped doing.
When Jobs took over, Apple sold about forty different products … The lineup of computers was particularly baffling. There were several major lines … each with a dozen different models. But there was little to distinguish between the models except for their confusing product names.
Jobs drew a very simple two-by-two grid on the whiteboard. Across the top he wrote “Consumer” and “Professional,” and down the side, “Portable” and “Desktop.” Here was Apple’s new product strategy. Just four machines …